In 2008, Aqualogic Swim Co. founder and owner Ria Mackay wanted a website for the swim school she established and she also wanted it to communicate their unique selling point: a swim method called Total Immersion – which only they (in the entire country) were certified to teach. She wanted the site visitors to be aware of the benefits of this method and to learn about the three major swim programs they offer.
I worked closely with the client in planning this website to understand the design, navigation and content approach that she wanted. We came up with a site that had only three main choices in the content area of the homepage to make the experience simple and intuitive for first time visitors. These choices were the three major swim programs being offered with each catering to a specific age bracket.
The Aqualogic Swim Co. Homepage
The design chosen for this project was clean and minimalist – photos of students and coaches were used as a design focal point per major section (i.e. about us, gallery, contact us etc).
After selecting a desired swim program the visitor would then be provided with the important details they need to know to understand the swim program including the benefits, what they can expect and the testimonials of the very satisfied students and parents of students. Present in sidebars of every page are the enrollment forms, swim venues and schedule as well as contact information.
A gallery of photos and videos was also included to help visitors see and watch what Aqualogic’s teachning style was and how the swim classes were conducted as well as the swim techniques being taught. A gallery script was integrated with this page to make the gallery experience more functional.
Aqualogic Swim Co. Gallery
Also, to help the visitors in making the decision, Aqualogic’s print media coverage (mostly in sports magazines) was included as a major section of the site. All subtle cues to help the visitors understand why Total Immersion is indeed right way to learnswimming.
Aqualogic Swim Co.In the Press
Visit the cached copy of the site when it was launched in 2008.